Cassie Duffle

MARKETING . COMMUNICATION . PROJECT MANAGEMENT . DESIGN

I'm a creative professional with an MBA and over a decade of experience crafting impactful brand strategies. My expertise lies in transforming complex ideas into clear, compelling messaging and elevating designs into eye-catching, professional visuals. I excel in bringing structure to chaotic projects, with a keen eye for detail and a passion for continuous improvement. Feedback is my favorite tool for growth—I'm always looking for ways to sharpen my skills. Outside of marketing, you’ll find me behind the camera, cheering on my young soccer star, or chasing adventures worthy of Indiana Jones.

  • MARKETING DIRECTOR

    Paris Group Realty - Remote in Portland, OR; March 2022 to September 2024

    • Created dynamic, engaging, and integrated marketing campaigns by utilizing both digital and traditional marketing channels for B2B and B2C markets.

    • Established, measured, analyzed, and reported on campaign performance, key performance indicators, and ROI.

    • Developed tailored written content and communications to drive engagement and improve SEO.

    • Monitored, maintained, and engaged across all social media platforms.

    • Directed and orchestrated all digital advertising campaigns in collaboration with third-party contractors.

    • Collaborated across departments to connect with influencers, community partners, and local businesses to build brand awareness.

    • Maintained the department budget.

    • Created and distributed all email marketing campaigns.

    • Performed website maintenance and updates utilizing WordPress.

    • Led and coordinated professional videos and photo shoots.

    • Managed and organized content, collateral, and files.

    • Established and maintained a system for project management for the company which included a social media content calendar, workflow/project tracker, and cross-training module.

    SOCIAL MEDIA MANAGER

    EasyHome, Inc. - Remote; April 2023 to May 2024

    • Spearheaded a subscription service startup social media presence- establishing and managing channels, and developing and curating content.

    • Established and refined social media post templates in line with brand standards.

    • Crafted compelling copy to boost engagement and drive app acquisition.

    • Implemented audience growth strategies and fostered community engagement.

    • Conducted thorough performance analysis, refining strategies based on data insights.

    • Maintained awareness of social media trends to maintain brand relevance and competitiveness.

    CREATOR

    Cassie Duffle Photography - Remote; December 2012 to October 2023

    • Produced high-quality digital photography and editing services for diverse private and corporate clientele.

    • Leveraged Adobe Creative Suite for comprehensive design solutions and client deliverables.

    • Pioneered a renowned mentorship program

    • Orchestrated all aspects of business marketing, advertising, and online presence management.

    • Designed and managed the business website, integrating e-commerce functionality for seamless transactions.

    • Earned recognition as a color vision and management expert within the industry.

    MARKETING COORDINATOR

    Cornell Farm & Cafe - Portland, OR; March 2020 to November 2021

    • Overhauled social media, website, and e-commerce platforms

    • Developed and executed an integrated marketing plan for long-term growth and CRM enhancement.

    • Crafted engaging promotional materials while upholding brand standards.

    • Curated a resource library for streamlined marketing efforts and visual consistency.

    • Managed and updated products on Shopify, implementing a new theme.

    • Utilized Square for cafe website management and revamped the ordering system.

    • Collaborated with chef and staff to innovate events and market offerings.

    • Orchestrated dynamic email campaigns.

    • Curated and managed social media content calendars.

    • Created, analyzed, and maintained Google Ads campaigns.

    AD MANAGER

    Oklahoma City Mom's Blog - Oklahoma City, OK; January 2017 to August 2017

    • Stepped into temp, contract role to assist in establishing policies and procedures as they related to the marketing and advertising of the organization.

    • Strategically planned and executed advertising campaigns to promote the mission and initiatives.

    • Managed advertising budgets effectively, ensuring optimal allocation of resources for maximum impact.

    • Collaborated with internal teams to align advertising efforts with organizational goals and messaging.

    • Cultivated partnerships and networked with external organizations to optimize the nonprofit's reach and visibility.

    • Stayed updated on industry trends and best practices to drive innovation in advertising strategies.

    ADJUNCT PROFESSOR

    Southwestern Christian University - Bethany, OK; September 2010 to March 2013

    • 2113- Business Math with Excel- Basic Functions of Microsoft Excel with Math and Algebra concepts; Online Education Adjunct

    • 3613- Principles of Marketing- Theory and Principles of Marketing; On Campus Adjunct

    • 2003- Effective Learning Strategies- Academic Writing Concepts & Adult Learning Theory; Online Education Adjunct

    PROGRAM DIRECTOR

    Southwestern Christian University - Bethany, OK; May 2010 to July 2012

    • Led the University's on-site adult education program.

    • Managed department: customer service, marketing, recruitment, event planning, organizational leadership, database management, website administration, instructional design.

    • Developed award-winning print marketing materials.

    • Supervised department employees

    • Managed department budget.

    • Oversaw student database maintenance.

    • Acted as project manager, successfully executing numerous projects.

    • Ensured consistent brand messaging through cross-departmental collaboration.

    • Contributed to the marketing and event planning committees.

    • Presented at various trade shows and recruiting events.

    CURRICULUM DEVELOPER

    Southwestern Christian University - Remote; September 2011 to November 2011

    • OLMATH: 2113- Business Math with Excel

    • Developed the Syllabus, Assignments, Presentations, etc.

    • Online Education Course Development

    FACULTY

    Oklahoma City Public Schools - Oklahoma City, OK; August 2009 to May 2010

    • Instruction

    • Classroom Management

    • Lesson Planning

  • PROJECT MANAGEMENT

    Coursera - Remote; May 2024 to Present

    • Projected Completion December, 2024

    • Google Project Management Certification

    MASTER IN BUSINESS ADMINISTRATION

    Oklahoma Christian University - Edmond, OK; April, 2011

    • Leadership

    • Marketing,

    • Management

    • 4.0 GPA

    BACHELOR OF SCIENCE

    University of Science and Arts of Oklahoma - Chickasha, OK; December 2008

    • Elementary Education

    • Liberal Arts

    • 3.75 GPA

    • Adobe Creative Suite

    • Graphic Design

    • Event Planning

    • Social Media Management

    • Brand Management

    • Digital Marketing

    • Email Marketing

    • Google Analytics & GA 4

    • Content Creation & Development

    • Search Engine Optimization (SEO)

    • Public Relations 

    • Photography

    • E-commerce

    • Leadership

    • Project Coordination & Management

    • Budget Management

    • Integrated Marketing

    • B2B & B2C Marketing Campaign Development

    • Copywriting

    • WordPress

    • Video Production

    • Typography

    • Color Management

    • MailChimp

    • Visual Design

    • Instructional Design

    • Google Suite

    • Microsoft Suite Including Teams

    • Nonprofit Management

    • Blogging

    • Web Design

    • Hootsuite

    • Trello, Asana, & Monday.com

    • Problem Solving

    • Creativity

    • Team Work

    • Leadership

    • Loyalty

    • Ownership

    • Time Management

    • Attention to Detail

    • Emotional Intelligence